Aizawl, February 2: The North East Multi-Media Campaign (Red Fest) will be hosted by Mizoram on February 6, with the aim of spreading awareness on HIV/AIDS through music, culture, and multimedia outreach.
The campaign is being jointly organised by the National AIDS Control Organization (NACO) and the Mizoram State AIDS Control Society (MSACS). Addressing a press interaction at the Press Club here on Monday, MSACS officials said the event will see participation from all eight North Eastern states - Arunachal Pradesh, Assam, Meghalaya, Manipur, Mizoram, Nagaland, Sikkim and Tripura.
The event will be held at LPS Arena, Aizawl, and will be attended by Project Directors and officials of State AIDS Control Societies from the participating states. Senior officials from NACO, including the Additional Secretary and Director General, are also expected to be present.
Red Fest is an annual multi-media awareness campaign that has been organised in different North Eastern states over the years. It was first held in Nagaland and is hosted by a different state each year. This year marks Mizoram’s turn to host the regional campaign.
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The programme will focus on educating youth on the prevention of HIV/AIDS and promoting responsible behaviour. Renowned musicians from various North Eastern states will perform during the event, using music as a medium to convey messages of awareness. The festival will also provide a platform for states to showcase their cultural diversity and unique traditions.
Organisers said Red Fest aims to combine entertainment with education, encouraging greater public participation and strengthening regional collaboration in the fight against HIV/AIDS.
