Aizawl, Aug 6, 2025: Mizoram Agriculture Minister Pu PC Vanlalruata today inaugurated the fourth edition of the Pineapple Bonanza at Millennium Centre in Aizawl, reaffirming the state government’s commitment to promoting organic farming and expanding market opportunities for local farmers.
The event is being organised under the Mission Organic Value Chain Development for North Eastern Region (MOVCD-NER) scheme and serves as a platform to showcase organically grown pineapples from Mizoram while connecting farmers directly with consumers, traders, and potential buyers. The initiative aims to improve market access, reduce post-harvest losses, and enhance the income of pineapple growers across the state.
Speaking at the inauguration, the Agriculture Minister highlighted the importance of organic agriculture in strengthening Mizoram’s rural economy. He said the Pineapple Bonanza has emerged as an important event for promoting the state’s organic produce and creating greater awareness about the quality and potential of Mizoram-grown pineapples. He also encouraged farmers to adopt improved harvesting, handling, and marketing practices to minimize wastage and increase profitability.
The four-day event, scheduled from August 6 to 9, features participation from organic farmer producer companies (FPCs) established under MOVCD-NER Phase IV. Among the participants are Raifan Organic FPC from Khawzawl district and Tuikum Organic FPC from Serchhip district. These farmer groups operate under the guidance of Mission Organic Mizoram (MOM), the State Leading Agency, in partnership with service provider Clover Organic Pvt. Ltd.
ALSO READ: Biometric Enrollment of Migrants Underway in Mizoram; 887 Registered So Far
Officials said the Pineapple Bonanza is designed not only to provide a direct marketing platform for farmers but also to strengthen the organic value chain in the state. By bringing together producers, buyers, entrepreneurs, and consumers, the event seeks to create sustainable economic opportunities for local cultivators and enhance the visibility of Mizoram’s organic produce in regional and national markets.
The initiative reflects ongoing efforts to position Mizoram as a leading hub for organic agriculture in Northeast India while improving livelihoods for farming communities.
