Guwahati, August 11, 2025: Assam Chief Secretary held a meeting today with Shri Mara Kocho, IES, Managing Director of the North Eastern Handicrafts and Handlooms Development Corporation Ltd. (NEHHDC), to discuss strategies for enhancing the packaging and promotion of tourist-focused local products at NEHHDC outlets.
The meeting also explored collaborations with popular tourist-frequented entities in Assam to improve product visibility. Shri Kocho provided updates on the upcoming Ashtalakshmi Hut, modelled after Delhi’s Dilli Haat, which will feature 24 stalls - three from each of the eight North Eastern states - to showcase the region’s diverse crafts and products.
Progress at the Eri Spinning Mill in Baksa was also highlighted, with the facility creating substantial employment for local weavers. The meeting noted innovative efforts like embedding QR codes in Eri stoles, enabling buyers to access detailed product information.
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It was further suggested that NEHHDC explore partnerships with various organisations to strengthen market linkages for artisans, covering both weaving and handicrafts, ensuring sustainable livelihoods and greater market reach for the region’s traditional crafts.
